Strategic Planning & Business Dev
A crisp plan for what to sell, to whom, and how the business wins new work.
What we do — and why
Strategic planning without business development is theater; business development without strategy is expensive noise. We pair the two, so the plan you build is the plan the team is actively pursuing on Monday.
Talk to a partnerWhat you get out of the engagement
Every scope is customized. These are the typical outputs your team can expect.
- Written strategic plan with named priorities and success metrics
- Target account list and outreach cadence for the sales team
- Positioning and pricing review against the competitive set
- Sales enablement collateral and playbooks
- Pipeline review rhythm co-run with your leadership team
The engagement, step by step
Straightforward, milestone-based, and led personally by a Magnified partner from start to finish.
Prioritize
Rank the growth bets by return, feasibility, and fit with the ownership's goals.
Package
Sharpen the offer, positioning, and pricing so the sales team can win it.
Pursue
Sit alongside the team as they open new accounts.
Review
Quarterly cadence to double down on what's working.
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