Strategic Planning
Create a clear, actionable roadmap aligned with your business goals, family priorities, market opportunities, and long-term value creation.
Magnified Consulting helps privately owned and family-run businesses clarify goals, strengthen leadership, improve profitability, and prepare for growth or transition. With decades of real-world business experience and a personalized coaching approach, our partners help owners make confident decisions, reduce operational friction, and build lasting enterprise value for the business, family, and future.

Tailored coaching and consulting for family businesses focused on profitability, growth, leadership, efficiency, and transition planning.
Create a clear, actionable roadmap aligned with your business goals, family priorities, market opportunities, and long-term value creation.
Improve cash flow, profitability, budgeting, forecasting, and financial decision-making with practical insights designed for sustainable growth.
Identify inefficiencies, streamline workflows, optimize resources, and implement stronger systems that reduce costs and improve day-to-day performance.
Strengthen executive decision-making, team accountability, talent development, and communication across the family business leadership structure.
Guide teams through change, align people around strategic goals, and build a culture prepared for innovation, growth, and transition.
Prepare for mergers, acquisitions, investor conversations, capital structuring, ownership changes, and complex business transitions with experienced advisory support.

We begin by learning your family business structure, financial position, operational challenges, leadership dynamics, and long-term priorities. This helps us understand not only the company’s performance, but also the personal and family goals behind each decision.
Real-world consulting experience translated into measurable gains in profitability, efficiency, capital strategy, and business value.
Magnified Consulting brings practical strategy, mentorship, and measurable execution to complex family business challenges.
Decades of practical business experience inform every recommendation, roadmap, and coaching conversation.
Strategies are built around your ownership structure, family priorities, market position, and growth goals.
Our work centers on measurable improvements in profitability, efficiency, cash flow, and enterprise value.
We stay involved beyond planning, helping leaders navigate daily operations and major transitions.
Experienced partners guiding family-run businesses toward lasting value.

Partner
Mark Elender is a seasoned business consulting Partner at Magnified Consulting, bringing decades of diverse, real-world experience to privately owned and family-run businesses across the Carolinas and beyond. With a proven track record that includes involvement in over $2.5 billion in mergers and acquisitions and advising on $300 million in large capital purchasing decisions, Mark specializes in helping businesses achieve sustainable growth, improved efficiency, and successful transitions. Serving clients in Charlotte, Columbia, Greenville, and surrounding regions, he takes a personalized approach to every engagement, crafting tailored strategies that address each client's unique challenges and goals. Mark is deeply committed to delivering measurable results and providing the long-term mentorship that empowers business owners to build lasting value and achieve new levels of profitability.

Partner
Amanda Gurski is a dynamic Partner at Magnified Consulting with extensive experience helping small and medium-sized businesses across the Southeast thrive in competitive markets. She brings a client-focused mindset and a deep understanding of the unique challenges faced by privately owned and family-run businesses in industries such as Manufacturing, Retail, Professional Services, and Real Estate. Amanda is instrumental in delivering tailored consulting solutions that drive efficiency, reduce operational costs, and increase profitability. Her commitment to long-term mentorship ensures that clients receive ongoing support well beyond the initial engagement. Serving businesses in Charlotte, Charleston SC, Savannah, Myrtle Beach, and surrounding areas, Amanda is dedicated to helping business owners amplify performance and build sustainable, lasting success.

Partner
Brian Elender is an accomplished Partner at Magnified Consulting, leveraging decades of diverse business experience to guide privately owned and family-run businesses toward exceptional growth and operational excellence. With deep expertise in capital strategy, Brian has contributed to facilitating $12 million in capital spending for high-growth startups and advising on major financial decisions that drive long-term value. He works closely with businesses generating over $10 million in revenue across industries including Construction, Technology, and Transportation, serving clients throughout Charlotte, Columbia, Greenville, and the greater Southeast. Brian is passionate about crafting innovative, customized solutions that help clients reduce risks, optimize performance, and achieve successful business transitions — ensuring every strategy is aligned with both immediate goals and long-term vision.
A business consultant typically analyzes operations, finances, strategy, or market position and recommends specific solutions. A business coach focuses more on developing the owner’s decision-making, leadership habits, and accountability. Magnified Consulting combines both approaches: practical consulting backed by real-world experience, plus long-term mentorship that helps family business leaders implement strategies confidently.
Connect with our partners for practical, tailored guidance.
Proven experience guiding complex business transactions.
Advisory insight for major purchasing decisions.
Capital strategy support for high-growth businesses.
Share your business goals, challenges, and transition priorities. Our team will review your needs and recommend the right consulting path.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.