Business Valuation
Understand what your company may be worth before major decisions. We evaluate financial performance, risk, growth potential, and transaction context to support confident planning.
Get clear, defensible valuation guidance for ownership transitions, investor conversations, mergers, acquisitions, and strategic planning. Magnified Consulting helps privately owned and family-run businesses understand value drivers, evaluate opportunities, and prepare for high-stakes decisions with practical analysis backed by real-world transaction experience and long-term advisory support.

Valuation guidance, appraisal coordination, and transaction support for business owners making high-value decisions.
Understand what your company may be worth before major decisions. We evaluate financial performance, risk, growth potential, and transaction context to support confident planning.
Prepare for acquisitions, exits, partnerships, or ownership transitions with valuation insight, deal perspective, and strategic guidance informed by extensive M&A experience.
Coordinate valuation inputs, organize documentation, review assumptions, and support stakeholders through a more structured appraisal management process for clearer decisions.

We begin by clarifying the reason for valuation, key stakeholders, timeline, and intended use. This ensures the engagement is focused on the right decision, whether tied to investment, acquisition, succession, capital planning, or ownership transition.
See how experienced advisory support helps owners improve clarity, confidence, and business value.
Magnified Consulting combines valuation insight with hands-on business strategy.
Guidance backed by involvement in over $2.5 billion in mergers and acquisitions.
Every valuation strategy is shaped around your goals, risks, industry, and transition plans.
We provide ongoing mentorship beyond one report, supporting owners through major decisions.
Decades of real-world experience help connect valuation findings to practical profitability improvements.
Experienced partners guiding complex business value decisions.

Partner
Mark Elender is a seasoned business consulting Partner at Magnified Consulting, bringing decades of diverse, real-world experience to privately owned and family-run businesses across the Carolinas and beyond. With a proven track record that includes involvement in over $2.5 billion in mergers and acquisitions and advising on $300 million in large capital purchasing decisions, Mark specializes in helping businesses achieve sustainable growth, improved efficiency, and successful transitions. Serving clients in Charlotte, Columbia, Greenville, and surrounding regions, he takes a personalized approach to every engagement, crafting tailored strategies that address each client's unique challenges and goals. Mark is deeply committed to delivering measurable results and providing the long-term mentorship that empowers business owners to build lasting value and achieve new levels of profitability.

Partner
Amanda Gurski is a dynamic Partner at Magnified Consulting with extensive experience helping small and medium-sized businesses across the Southeast thrive in competitive markets. She brings a client-focused mindset and a deep understanding of the unique challenges faced by privately owned and family-run businesses in industries such as Manufacturing, Retail, Professional Services, and Real Estate. Amanda is instrumental in delivering tailored consulting solutions that drive efficiency, reduce operational costs, and increase profitability. Her commitment to long-term mentorship ensures that clients receive ongoing support well beyond the initial engagement. Serving businesses in Charlotte, Charleston SC, Savannah, Myrtle Beach, and surrounding areas, Amanda is dedicated to helping business owners amplify performance and build sustainable, lasting success.

Partner
Brian Elender is an accomplished Partner at Magnified Consulting, leveraging decades of diverse business experience to guide privately owned and family-run businesses toward exceptional growth and operational excellence. With deep expertise in capital strategy, Brian has contributed to facilitating $12 million in capital spending for high-growth startups and advising on major financial decisions that drive long-term value. He works closely with businesses generating over $10 million in revenue across industries including Construction, Technology, and Transportation, serving clients throughout Charlotte, Columbia, Greenville, and the greater Southeast. Brian is passionate about crafting innovative, customized solutions that help clients reduce risks, optimize performance, and achieve successful business transitions — ensuring every strategy is aligned with both immediate goals and long-term vision.
An appraisal management company helps coordinate valuation assignments, documentation, review workflows, and communication between stakeholders. In a business advisory context, this can include organizing valuation inputs, aligning analysis with the intended decision, reviewing assumptions, and helping owners prepare for investor, lender, acquisition, succession, or transition discussions with clearer, more reliable valuation support.
Get practical guidance before your next valuation decision.
Backed by extensive transaction advisory experience.
Guidance informed by major capital decisions.
Decades of diverse real-world business experience.
Share your valuation goals, transaction timeline, or appraisal management needs, and our team will help you identify the right next step.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.