Financial Performance
Review revenue, expenses, margins, and cash flow to uncover opportunities for stronger profitability, better forecasting, and more confident financial decision-making across the business.
Magnified Consulting helps Columbia, SC business owners turn financial uncertainty into clear, measurable action. From cash flow planning and forecasting to investment guidance, risk reduction, and profitability strategy, our advisors bring decades of real-world business experience to privately owned and family-run companies navigating growth, transition, or tighter margins in the Midlands’ competitive market.

Business financial planning solutions built to improve cash flow, profitability, risk control, and long-term value.
Review revenue, expenses, margins, and cash flow to uncover opportunities for stronger profitability, better forecasting, and more confident financial decision-making across the business.
Develop practical budgets, cash flow plans, and financial forecasts that help leadership anticipate needs, allocate resources wisely, and prepare for growth or operational change.
Assess business value, investment opportunities, capital structure, and funding options so owners can engage investors, lenders, or stakeholders with clearer financial insight.
Identify financial, operational, and compliance risks, then build contingency plans that protect business continuity and support more resilient long-term planning.
Create a customized strategic roadmap that aligns financial goals, market opportunities, competitive positioning, and measurable milestones for sustainable business growth.
Guide owners through mergers, acquisitions, partnerships, and transition planning with valuation insight, capital strategy, and practical support for smoother decision-making.

We begin by learning your company’s goals, ownership structure, current challenges, and financial priorities. For Columbia businesses, this often includes discussing local market pressures, growth opportunities, workforce costs, and the decisions most affecting cash flow or profitability.
See how practical strategy and financial discipline help business owners improve performance and value.
Magnified Consulting combines practical financial insight with real-world business leadership experience.
Decades of business experience help Columbia owners make clearer financial and operational decisions.
Every strategy is customized around your business goals, challenges, industry, and growth stage.
Advisors understand the pressures facing Midlands businesses, from cash flow to expansion planning.
Ongoing mentorship helps owners navigate daily decisions, major investments, and long-term transitions.
Experienced advisors helping business owners improve financial performance.

Partner
Mark Elender is a seasoned business consulting Partner at Magnified Consulting, bringing decades of diverse, real-world experience to privately owned and family-run businesses across the Carolinas and beyond. With a proven track record that includes involvement in over $2.5 billion in mergers and acquisitions and advising on $300 million in large capital purchasing decisions, Mark specializes in helping businesses achieve sustainable growth, improved efficiency, and successful transitions. Serving clients in Charlotte, Columbia, Greenville, and surrounding regions, he takes a personalized approach to every engagement, crafting tailored strategies that address each client's unique challenges and goals. Mark is deeply committed to delivering measurable results and providing the long-term mentorship that empowers business owners to build lasting value and achieve new levels of profitability.

Partner
Amanda Gurski is a dynamic Partner at Magnified Consulting with extensive experience helping small and medium-sized businesses across the Southeast thrive in competitive markets. She brings a client-focused mindset and a deep understanding of the unique challenges faced by privately owned and family-run businesses in industries such as Manufacturing, Retail, Professional Services, and Real Estate. Amanda is instrumental in delivering tailored consulting solutions that drive efficiency, reduce operational costs, and increase profitability. Her commitment to long-term mentorship ensures that clients receive ongoing support well beyond the initial engagement. Serving businesses in Charlotte, Charleston SC, Savannah, Myrtle Beach, and surrounding areas, Amanda is dedicated to helping business owners amplify performance and build sustainable, lasting success.

Partner
Brian Elender is an accomplished Partner at Magnified Consulting, leveraging decades of diverse business experience to guide privately owned and family-run businesses toward exceptional growth and operational excellence. With deep expertise in capital strategy, Brian has contributed to facilitating $12 million in capital spending for high-growth startups and advising on major financial decisions that drive long-term value. He works closely with businesses generating over $10 million in revenue across industries including Construction, Technology, and Transportation, serving clients throughout Charlotte, Columbia, Greenville, and the greater Southeast. Brian is passionate about crafting innovative, customized solutions that help clients reduce risks, optimize performance, and achieve successful business transitions — ensuring every strategy is aligned with both immediate goals and long-term vision.
A normal financial planner fee varies by scope and advisor model. Many charge hourly fees, flat project fees, monthly retainers, or a percentage of assets managed. For business-focused financial planning, pricing often reflects the complexity of forecasting, cash flow analysis, risk planning, and strategic guidance. Magnified Consulting typically begins by understanding your company’s goals before recommending an engagement structure.
Connect with our team for practical guidance tailored to your business.
Supporting business owners across Columbia and key Southeast markets with practical advisory guidance.
6 Cities
Service Area
3 Partners
Advisory Team
Decades
Experience
Reach out to confirm support for your city or market.
Proven experience guiding major business transitions.
Strategic guidance for high-value capital investments.
Real-world expertise across diverse business sectors.
Share your business goals, challenges, and financial planning needs. Our team will review your information and help determine the right advisory approach.
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To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.